When looking at great how to guides on SEO, there appear to be, at least for I, some very important factors missing. These are aligning a campaign to the objectives and then making the content to support this. Many guides already and probably already rightly assume this has been done.
Last blog I mused about getting richer content on-site. I proposed using testimonial and rich content especially with Google snippets web masters can now dream to conquer shortfalls in already optimized content.
Let's look at this a little deeper. Let's use an example that actually inspired this article. The author is looking for a net book. Now early along the way in research I found problems such as short battery life, disk space, RAM differences, screen glare and weight.
Of course, but even complex terms are not really finding what I need. In short, the whole Web 2.0 experience centers search and content to a simple statement. They address, "I want to find people like me". The nearest I'm going to get is a large portal like cnet.com, if I am lucky an independent review site. But search on these portals is limited. If I know already the make, model and RAM, then I can make an informed decision. So how about a lower spec machine running Linux to a higher one with XP?
Adding syndicated or embedded reviews, or even better adding comments, word clouds and rich snippets, I could find something in the decision buying phase. Now think, how could I have got people from the first research to my site? I'd say providing content with user experience and reviews adding real life examples of success stories. These could include an amateur writer taking it to the beach, watch movies, get free Wi-Fi, extra light with lots of batteries as the person is always out.
Sure, one can create this, but don't surfers look for something a bit more dynamic? Searches change through time. For I search for easy answers to the questions I have. Still, if there's another hurdle if price or service is my bane for bounces maybe one can addresses this via the potential conversions I could have got.
In SEO one part is to get people to your site, effect the decision of yes and convert. The shopping process is another aspect of conversion and best left to another posting.
Lucky SEOing all.
Saturday, May 30, 2009
Tuesday, May 26, 2009
What's Dangerous About Twitter....
Recently Jonathan Ross tv and radio presenter accidentally published his email on twitter with another user. In essence, this is really easy to do. For I, now getting used to all the functionality of twitter [or lack of], it's not hard to confuse the buttons. For web masters and marketeers this is quite dangerous. I have seen many corporates, like Cisco use Twitter for B2B networking. Imagine email addresses from present leads being exposed.
At least going for Jonathon it shows his postings are in fact real and not some invention of some clever SEM company in his agents employ.
I think twitter ought to change a background or at least name the type of reply one is making. Having a simple @ or D I think is party confusing [for someone like my Dad].
Although twitter did react quickly burying the post, it is showing the high risks of trying to bury twits. Indeed if you use any synchronising software across portals, a higher one. One is still able to find Jonathan Ross's email using advanced search. I guess it will be a matter of time before removed altogether. Now for Ross, he is hoping their tech guys are not Fawlty tower fans!
With any form of on/offline libel at steak it is not hard to imagine this happening again.
This is a wake up call to webmasters who have got past the phase of burying bad web pages, but now syndicated and posted content that lies between b2b and c2c life its a risk that all good SMO'ers ought to be addressing in their process flow client documentation.
Recently Jonathan Ross tv and radio presenter accidentally published his email on twitter with another user. In essence, this is really easy to do. For I, now getting used to all the functionality of twitter [or lack of], it's not hard to confuse the buttons. For web masters and marketeers this is quite dangerous. I have seen many corporates, like Cisco use Twitter for B2B networking. Imagine email addresses from present leads being exposed.
At least going for Jonathan it shows his postings are in fact real and not some invention of some clever SEM company in his agents employ.
I think twitter ought to change a background or at least name the type of reply one is making. Having a simple @ or D I think is party confusing [for someone like my Dad].
Although twitter did react quickly burying the post, it is showing the high risks of trying to bury twits. Indeed if you use any synchronising software across portals, a higher one. One is still able to find Jonathan Ross's email using advanced search. I guess it will be a matter of time before removed altogether. Now for Ross, he is hoping their tech guys are not Fawlty tower fans!
With any form of on/off-line libel at steak it is not hard to imagine this happening again.
This is a wake up call to web masters who have got past the phase of burying bad web pages, but now syndicated and posted content that lies between b2b and c2c life its a risk that all good SMO'ers ought to be addressing in their process flow client documentation.
At least going for Jonathon it shows his postings are in fact real and not some invention of some clever SEM company in his agents employ.
I think twitter ought to change a background or at least name the type of reply one is making. Having a simple @ or D I think is party confusing [for someone like my Dad].
Although twitter did react quickly burying the post, it is showing the high risks of trying to bury twits. Indeed if you use any synchronising software across portals, a higher one. One is still able to find Jonathan Ross's email using advanced search. I guess it will be a matter of time before removed altogether. Now for Ross, he is hoping their tech guys are not Fawlty tower fans!
With any form of on/offline libel at steak it is not hard to imagine this happening again.
This is a wake up call to webmasters who have got past the phase of burying bad web pages, but now syndicated and posted content that lies between b2b and c2c life its a risk that all good SMO'ers ought to be addressing in their process flow client documentation.
Recently Jonathan Ross tv and radio presenter accidentally published his email on twitter with another user. In essence, this is really easy to do. For I, now getting used to all the functionality of twitter [or lack of], it's not hard to confuse the buttons. For web masters and marketeers this is quite dangerous. I have seen many corporates, like Cisco use Twitter for B2B networking. Imagine email addresses from present leads being exposed.
At least going for Jonathan it shows his postings are in fact real and not some invention of some clever SEM company in his agents employ.
I think twitter ought to change a background or at least name the type of reply one is making. Having a simple @ or D I think is party confusing [for someone like my Dad].
Although twitter did react quickly burying the post, it is showing the high risks of trying to bury twits. Indeed if you use any synchronising software across portals, a higher one. One is still able to find Jonathan Ross's email using advanced search. I guess it will be a matter of time before removed altogether. Now for Ross, he is hoping their tech guys are not Fawlty tower fans!
With any form of on/off-line libel at steak it is not hard to imagine this happening again.
This is a wake up call to web masters who have got past the phase of burying bad web pages, but now syndicated and posted content that lies between b2b and c2c life its a risk that all good SMO'ers ought to be addressing in their process flow client documentation.
Monday, May 25, 2009
ISP based marketing models - Smarter Web Marketing
Some aspects I believe are missing from search per se are the words used during the buying cycle. Of course analytics provides various timelines, but as internet and the buying cycle is associated with different IP addresses for various searches now on various devices. Thus, heavy browsing may happen at home, some quick searches during the daytime at work and the adhoc reminders using mobile devices/notebooks.
A personal change in search, adverts etc could be changed to match business and consumer isp adsl packages. Indeed for isps to provide this information to ad searches is invaluable information. For advertisers it could mean different ads to business in the day to home an work isps, with an opt out option if their business model is for sme (ie a remote worker or sole business might use a personal email account for home and work). Isps might use this info to target users from different isps for acquisition for adsl and advertisers could find out which home domains provide the most conversions or type of customer.
For isps and email providers it is both a keen monitiser as well as risk. However from the leverage providing this information to analytic companies who in turn sell this onto the marketeer, this form of targetting will make email campaign analysis of domain openers a cost saving benefit. Wondering why gmail openers are less interested in your offers, well then separate via isp and then make a model for home users from btinternet who use gmail, brand up your campaign and make more sensible partnerships with their own campaigning. It provides another outlet and will help with locating the natural language of the recipient.
A personal change in search, adverts etc could be changed to match business and consumer isp adsl packages. Indeed for isps to provide this information to ad searches is invaluable information. For advertisers it could mean different ads to business in the day to home an work isps, with an opt out option if their business model is for sme (ie a remote worker or sole business might use a personal email account for home and work). Isps might use this info to target users from different isps for acquisition for adsl and advertisers could find out which home domains provide the most conversions or type of customer.
For isps and email providers it is both a keen monitiser as well as risk. However from the leverage providing this information to analytic companies who in turn sell this onto the marketeer, this form of targetting will make email campaign analysis of domain openers a cost saving benefit. Wondering why gmail openers are less interested in your offers, well then separate via isp and then make a model for home users from btinternet who use gmail, brand up your campaign and make more sensible partnerships with their own campaigning. It provides another outlet and will help with locating the natural language of the recipient.
Google Snippits, A B2C Web Master's Dream
Rich snippets for I, grabbed my attention to create a new advancement in syndicating reviews, products and prices from various areas. I will need to investigate further if it can be integrated into a personal favourite of mine, Google Base. The best is the extra links within content that add relevance and user ranking to a product or service. If integrated with adsense a marketeer could mark up comment keywords which show up, adding a new dimension to PPC. As well, these snippits can add a long tail aspect in SEO searching.
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