Hotel Internet Marketing, Web 2.0, 3rd Party Distribution

Hotel Internet Marketing, Web 2.0, 3rd Party Distribution

There's some great pointers on this site for hotels who are approaching the new Web 2.0 concept.

Blogs are the way to go. However, many hotels are more interested in having rooms booked out than longer strategies of raising profile, dropping extra special offers via their blogs to the end consumer.

The author addresses this by commenting, "Relying too much on the in-direct channel can also be detrimental to your business. Occupancy might be reasonable but are you achieving the Revenue per Available Room? (RevPAR). In-direct channels sometimes also require room allocations throughout the year, even though the hotel might be able to sell some periods many times over at higher rates."