Mobile Business Magazine - All you can eat internet for £1 a day

Mobile Business Magazine - All you can eat internet for £1 a day: "All you can eat internet for £1 a day PDF Print E-mail
Thursday, 10 August 2006
T-Mobile - Mobile Business MagazineT-Mobile UK announces that pay-as-you-go mobile phone customers can enjoy the best web experience on a mobile with web’n’walk.
The announcement, designed to open up the mobile Internet to everyone, will give T-Mobile pay-as-you-go customers the freedom to email and surf the web whenever and with complete control on costs.

web’n’walk offers the ultimate mobile Internet experience available on a handset and is unlike other operators’ services which only allow the customer to interact with a very limited and cut-down version of the Internet. So, if you want to check out a friend’s blog while you’re waiting for your train, or book that last minute flight on lastminute.com, web’n’walk will give you the freedom to do it. Pay-as-you-go web’n’walk combines economy with absolute cost control.

Customers can browse as little or as much as they like.. so with pay-as-you-go web’n’walk, even if a customer has browsed extensively on a particular day, they will know that their costs will never get out of control. That’s because as soon as the costs hit £1, their spending is capped and they can browse for the rest of the day at no extra cost. "

Excellent idea for a marketing plan. I know how T-mobile's very good offers work. You offer X much free content / service for an X period of time. People make it a habit and then have to pay. I think it's a good way of introducing technology. Hey in the UK, especially London, without WAP more often than not I could not get home coz of train delays. WAP warned me of this well in advance so I could plan another route. Handsets using email - I think not. If t-mobile offered a messaging service that worked then this would complete with Sony's new MYLO gadget. Thing is, MYLO in the UK will criminalise a lot of people without them necessarily understanding what's a hotpot and what's jacking someone's router. Anyway.. good play t-mobile!