Monday, July 10, 2006

Web rage turns shoppers back to the high street

"Three quarters of people now shop online, but the growing threat of ‘web rage’ could drive consumers back to the high street, according to a regional ecommerce study... irritations include websites crashing during a transaction (47 per cent), usability and complicated registration processes (47 per cent), inability to find information (46 per cent) and inability to amend orders (45 per cent)."

This was a REGIONAL web-survey. Probably most of the concerns are shared by most people so no big surprises that poorly built websites cause grief. I guess the same for poorly built cars then!

What the "survey showed that the big spenders are just as likely to live in the North as in London", but I would counter that media spending and point of sale advertising in London promotes a lot more targetted marketing. Frustration is often felt in not finding the best places to do one's shopping or unfamiliarity to smaller online brands.

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