"Three quarters of people now shop online, but the growing threat of ‘web rage’ could drive consumers back to the high street, according to a regional ecommerce study... irritations include websites crashing during a transaction (47 per cent), usability and complicated registration processes (47 per cent), inability to find information (46 per cent) and inability to amend orders (45 per cent)."
This was a REGIONAL web-survey. Probably most of the concerns are shared by most people so no big surprises that poorly built websites cause grief. I guess the same for poorly built cars then!
What the "survey showed that the big spenders are just as likely to live in the North as in London", but I would counter that media spending and point of sale advertising in London promotes a lot more targetted marketing. Frustration is often felt in not finding the best places to do one's shopping or unfamiliarity to smaller online brands.
Monday, July 10, 2006
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