"Internet marketing spend reaches new high

"Internet marketing spend is reaching record highs, while traditional advertising and sales promotion budgets are being slashed across the board, according to the latest Bellwether Report.

Growth of Internet marketing continues, with 30% of companies reporting an increase to budgets against a 6% of those reporting a decrease for the second quarter of this year. The report from the of Practitioners in Advertising found that the proportion of companies allocating more than . 10% of spend to Internet marketing rose to a record high of over 17%, while the proportion of companies allocating no spend to Internet budgets fell to a record low of 11%."

Great news for online marketeers however not without a price. Of course online marketing can be effective and be measured more accurately than traditional media. The downside is many companies still expect too much in terms of ROI. A think a report focusing on ad spend over a period of time would be more insightful. For many of the companies I've come in contact with it seems they will put a lot of money in for the short term, but not the long term. Thus it could mean a lot of companies are experimenting, not in it for the long haul.