http://www.nature.com/news/2006/060109/full/060109-13.html: "Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions..... Of course, says Caudron, the other golden rule is to make sure that your web pages load quickly, otherwise your customers might not stick around long enough to make that coveted first impression. "That can be the difference between big business and no business,"
Most interesting article, but quite subjective. The big question would be how net-savvy are these people. My dad, bless him - could not say if a site is bad or not. With the disparity of online shopping throughout Europe and the UK being the e-commerce leader - UK users would differ from other European online shoppers. Still, other points raised in this article are of interest.
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