Reports of E-Mail's Death Greatly Exaggerated

Reports of E-Mail's Death Greatly Exaggerated: "Reports of E-Mail's Death Greatly Exaggerated


The average e-mail delivery rate grew to an all-time high of 90.6 percent, and average orders per delivered e-mail hit 0.35 percent in the last quarter of 2004, according to DoubleClick's Q4 'Email Trend Report.' Bounce rates, meanwhile, were down to a record low of 9.4 percent for both hard and soft bounces during the quarter:"

mmm.. no surprise really especially with