MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR: "CAMPAIGN: First Howard and his marketing team reviewed their home page (which was also their main landing page) from the point of view of the typical pop ad clickthrough.

Let's face it, shopping for print ink is not a highly engaging process. It's something you want to get done and over with quickly. Plus, anyone clicking from a pop-ad isn't a highly engaged shopper. It's an impulse click, and it's just as easy to impulsively click away again. Which is exactly what 72% of visitors were doing."

An excellent idea to convert - navigation, content, refine, checkout - grat throwback to websites post the dotcom boom. Enjoyable reading - could be a little more detailed